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The Value of Effective Signage Solutions
Signs are advertising. As such, they have a tangible value. They also have definable costs. When a business plans a marketing strategy, the quantity and type of advertising is examined, a budget is prepared, cost of advertising per impression is caluculated to determine the value of the advertising. Many detailed studies have been conducted to determine the relationship between number of impressions versus motivation to buy a product. Because it takes a number of repeat impressions to result in motivation, most advertisers will seek to maintain a consistency of message in all advertising media.

Another issue of advertising is the success in convertiing motivation into action. If a consumer is sitting at home and sees an advertisement, the resulting action may be to try to remember to buy the item the next time the consumer is visiting the store. Another consumer, traveling on the interstate highway sees a bill board for a gas station. The resulting action is to look at the fuel gauge. If the gauge shows a need for fuel, the motorist will probably pull off at the appropriate exit and purchase fuel. The television ad may be a high-tech computer generated extravaganza, but a simple 16 sheet billboard located near the appropriate exit can be more effective in producing the desired result of a purchase.

Extending this analysis, a business' on-premise sign can be the most effective form of advertising in that when it is viewed, the consumer is virtually on the business' doorstep. Very little motivation is required for the consumer to stop, provided the advertised message is visible and readable at sufficient distance that the consumer may negotiate himself or his vehicle to the premise without incurring an accident.

Most businesses must advertise to attract their customers. Advertising seeks to motivate a select group of individuals to conduct transactions with the advertiser. For a large percentage of businesses, customers must visit the business premises at some time to conduct or fulfill the business transaction. For these customers, the advertising must motivate the customer to leave whatever location in which they are currently, and to travel to the business premise. With an on-premise sign, the hardest part of the motivation has been accomplished; the customer is in the vicinity of the advertiser's business premises.

Make your on-premise signs as effective as possible to motivate customers and attract their business. We can help.
Contact SignsByWeb today to discuss your signage needs with one of our highly skilled Signage Consultants. They will work with you to prescribe just the right type of signage solution your business or organization needs.

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