Value of Effective Signage Solutions
Signs are advertising. As such, they have a tangible
value. They also have definable costs. When a business
plans a marketing strategy, the quantity and type
of advertising is examined, a budget is prepared,
cost of advertising per impression is caluculated
to determine the value of the advertising. Many detailed
studies have been conducted to determine the relationship
between number of impressions versus motivation to
buy a product. Because it takes a number of repeat
impressions to result in motivation, most advertisers
will seek to maintain a consistency of message in
all advertising media.
issue of advertising is the success in convertiing
motivation into action. If a consumer is sitting at
home and sees an advertisement, the resulting action
may be to try to remember to buy the item the next
time the consumer is visiting the store. Another consumer,
traveling on the interstate highway sees a bill board
for a gas station. The resulting action is to look
at the fuel gauge. If the gauge shows a need for fuel,
the motorist will probably pull off at the appropriate
exit and purchase fuel. The television ad may be a
high-tech computer generated extravaganza, but a simple
16 sheet billboard located near the appropriate exit
can be more effective in producing the desired result
of a purchase.
this analysis, a business' on-premise sign can be
the most effective form of advertising in that when
it is viewed, the consumer is virtually on the business'
doorstep. Very little motivation is required for the
consumer to stop, provided the advertised message
is visible and readable at sufficient distance that
the consumer may negotiate himself or his vehicle
to the premise without incurring an accident.
businesses must advertise to attract their customers.
Advertising seeks to motivate a select group of individuals
to conduct transactions with the advertiser. For a
large percentage of businesses, customers must visit
the business premises at some time to conduct or fulfill
the business transaction. For these customers, the
advertising must motivate the customer to leave whatever
location in which they are currently, and to travel
to the business premise. With an on-premise sign,
the hardest part of the motivation has been accomplished;
the customer is in the vicinity of the advertiser's
your on-premise signs as effective as possible to
motivate customers and attract their business. We
Contact SignsByWeb today to discuss your
signage needs with one of our highly skilled Signage
Consultants. They will work with you to prescribe
just the right type of signage solution your business
or organization needs.
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